For the month of September, in the series of monthly business talks titled AI Industry Connect Talks we hosted Wappier on 14 September 2022, at 14.00 EEST. Invited speaker, Mr Konstantinos Chandrinos, Director of Data Engineering and Analytics at Wappier, delivered the talk: AI/ML applications for price optimisation in Mobile Games.
In this talk, we focused mostly on Global Pricing a program that optimises the in-app purchase prices per country using machine learning, resulting in more payers, more transactions, and more revenue, as well as Promotional Pricing a program that optimises special offer prices on a per-user basis. Promotional Pricing uses machine learning to predict each player’s price sensitivity and likelihood to purchase and chooses the right moment to optimise the price of an in-game offer.
Short Bio: Konstantinos Chandrinos has studied Mathematics in Athens and Artificial Intelligence in Edinburgh. After 8 years in academic research, he switched to an entrepreneurial path, establishing i-sieve technologies, along with NCSR Demokritos researchers. He led i-sieve technologies, a mixed-media analytics company that became a leader in global sports sponsorship measurements and analysis for 16 years. He recently joined wappier, as a Director of Data Engineering and Analytics.
Wappier is the leading revenue optimisation provider for mobile apps and games. Our technology takes advantage of a powerful AI engine that analyses billions of data facts every day and delivers the next best action to drive payer conversion and player engagement.
The AI Industry Connect Talks series was launched in March 2021 by SKEL | The Artificial Intelligence Lab, Institute of Informatics & Telecommunications at NCSR Demokritos and is supported by ahedd Digital Innovation Hub. Through this series of talks, we aim to bring AI innovation to the forefront and inform wider audiences of the endless possibilities. Domain professionals tell us how the Industry applies scientific results in real-life.
A Q&A session follows the presentations. The sessions are live-streamed via Zoom and on YouTube.
[See all previous talks in the dedicated webpage here – [Marine Traffic, Contexity, Causaly, Atypon, Lifebit, JADBio, Elsevier, Qualco, Behavioral Signals, SCiFY, Purposeful, Omilia, Pollfish, Accenture, Intelligencia]